Embraer President, Greater China: the Chinese market confidence
Embraer Vice President, Greater China, Mr. Yuan, president of the Kanto Embraer Vice President, Greater China, Mr. Yuan, president of the Kanto interview
2010 年 11 月 16 to 21 days, the Eighth China International Aviation and Aerospace Exhibition in Zhuhai opening. From 35 countries and regions, nearly 600 exhibitors, exhibitors about 70 aircraft. During the air show, the Chinese Air Force flight demonstration team, the Pakistan Air Force Xiaolong fighters have carried out a wonderful air show, Sina aviation air show site set up in the studio, inviting foreign aviation and aerospace industry experts interpret this air show.
ARJ21 Rockwell Collins to provide avionics equipment 90%
Eighth China International Aviation and Aerospace Exhibition guest interview series
time: 2010 11 18
Location: Zhuhai Airshow
guests: Embraer Vice President, Greater China, Mr. Yuan, president of the Kanto
Moderator : users Hello everybody, now live in Zhuhai Air Show, here is the China Aviation Daily, Sina.com, China Aviation News, Civil Aviation Resource Net, a news broadcast during the air show in between the columns, air show another invitation during the high-level aerospace sector, experts, scholars and elite came to the studio to show us the thriving aerospace industry development prospects.
am very honored to go to the Embraer Vice President, Greater China, Mr. Yuan, president of Kanto.
Kanto element: Thank you, ladies and good friends.
Moderator: from now on, China’s high-speed rail into the era of great development, many people have made a point of view, high-speed rail on the aviation industry will form a very large impact, because China is concerned, the main force in the railway transport aspects. Once the high-speed rail in the upgrade, the cost of time has also been a corresponding compression of the aviation industry and what impact, especially for regional aviation and what impact.
Kanto element: objectively speaking, high-speed rail development impact of the air transport industry, the impact is for the trunk, especially in economically developed areas, densely populated region, will bring a significant impact. In contrast to bring for the development of regional aviation to promote the role, because the second and third tier cities high-speed rail can not be achieved, these regional economic development, also need to service the aviation industry.
airlines under attack, will own the market shift focus from trunk to branch market, in the past does not concern the market they are now the mainstream market, so as to maintain economic growth.
Moderator: high-speed rail era, can be considered the starting point for the development of new regional aviation.
Kanto element: can be said to indirectly promote the development of regional aviation.
Moderator: We know Embraer in the areas of regional and business jet aviation, especially the development of third world countries is unique, has a very good representative role . We also know that in recent years, China’s regional aviation and aerospace field lines and move the process forward, in the process, the two sides will have a competitive relationship, good or do you think competition is good cooperation.
Kanto element: I want to clarify that the Brazilian airlines from developing countries, but the product in the first world countries are the most competitive, the largest market is aviation industry’s most developed regions, such as the United States and Europe is our most powerful market, we in the United States and Europe is the largest market share, either jet or regional aircraft.
said the Chinese market with local products competitive relationship, I think it is mutually complementary relationship, such as domestic aircraft ARJ21, the current seat is 70-80 seat aircraft is currently promoting our 100 or so, a difference of about 20%, the difference between this plane is completely complementary to each other, will not cause a direct impact.
air transport services require different size models, so there are different products, some narrow-body aircraft, some wide-body aircraft, 50 aircraft, more than 100 aircraft, the different market needs different planes, can maintain the best economy and comfort, flexibility, we believe our products into the Chinese market, with local products complement China’s regional aviation market has great potential.
with a few data, China’s fleet in 1500 or so, probably less than 120 aircraft around the 110-120 aircraft, only to 8 percent, compared with the international market, global average 35% of regional aircraft, the U.S. will reach 43%, why is there such a situation, because there are different groups of services or different services market, China’s head of commercial operations are 170 airports in 2009, statistical data the first 20 airports accounted for 80% of passenger traffic, and the remaining 140 airports account for less than 20% of these airports have not been fully exploited and the use of many airports can not guarantee that a flight every day, sometimes a week before a flight, just in these areas need to provide better air transport services, thereby stimulating economic development, but no one to fly, because the economic structure is irrational, because airlines are using large aircraft, deviate from the route when load factor can not be guaranteed, on the loss of a group of flying a group, can also cause additional air pollution, which are unfavorable.
Moderator: We know that Brazilian airlines in recent years launched a 100 or 100 more large regional jets, many people doubt that Brazil will like trunk airlines aircraft aspects of development.
Kanto element: Brazilian airlines have their own priorities and strengths, expertise is on the strengths. For now, focus on the products will now do, in fact, launched a series of products now covers 70-12 models, the first aircraft was delivered before the end of 1999, after market, we in the global market has delivered 700 aircraft, located in 39 countries and 58 airlines, hoping to further improve the service system, at the same time developing the business jet market, the future is likely to enter into larger trunk aircraft market, There is no plans in this regard.
Moderator: We know that the Brazilian airline to enter the Chinese market earlier, with China’s aviation manufacturing enterprises, such as China Aviation Industry Group in cooperation earlier, the Brazilian airline with the prospect of cooperation in the aircraft industry is how, and whether the product line will be further expanded.
Kanto element: We like the Harbin Aviation Industry Group in a joint venture, the company was founded in January 2003, cooperation in the past seven years, the two sides are satisfied very successful, cooperation between the Ministry of just two companies to be successful, including the terms of the aviation industry is very successful, more importantly, in Brazil and China are two developing countries BRIC countries, but also very representative model of successful cooperation. Because the market structure has changed, when fuel prices are $ 18 a barrel, oil prices have now reached $ 84, due to soaring fuel prices, coupled with a new generation of aircraft entering the market, such as E190 to enter the market, more comfortable, more environmentally friendly, more energy, more efficient, the airline will shift the focus to the E-series aircraft, aircraft orders for E25 a challenge, after discussion with the Chinese partners, in fact, ready to assemble E190 aircraft into China, a similar project assembled in China, need government approval and the approval of relevant departments, to the Chinese government late last year proposed a similar idea, for various reasons, which at present does not give us a clear answer, we are still waiting, however, we cooperation is very satisfactory. Even today, the cooperation can be said that the current model of cooperation, in any case the Brazilian airline market in China has confidence, but also have E191 E190 aircraft in addition, also sells business jet, the two markets is huge.
Moderator: You on the Chinese market is full of confidence, in addition to regional aircraft, business jets are very large on expectations the past two years China’s rapid economic development, especially global financial crisis or rapid economic development in the case of a car or house, and now people began to buy the plane, which, as the Brazilian aviation.
Kanto element: If the number of business jets in accordance with U.S. GDP in the United States to find a relationship between the $ 100 billion GDP and create a 1400 executive jets, Brazil is the developing countries, 1000 one hundred million U.S. dollars GDP and create over 300 jets, the number of China’s current business jets, $ 100 billion to create a 1.65 jet, so China’s potential is enormous.
jets for businesses and individuals to bring a sense of luxury or just a sense of reverence, the most important is the efficient tool that can improve operational efficiency, can improve the degree of personal privacy, in fact, economic benefits are immeasurable.
Moderator: as the BRIC countries, Brazil in the aviation industry out of its own unique way, China is still a long way to go, the Brazilian airline to enter the international branch market, a very short period of time to achieve great success, what experience is worth learning Chinese counterparts, and what lessons need to tell us.
Kanto element: The first policy coherence, the development of Brazilian airlines have been off the past ten years, but can not forget the past history, from the forties onwards, Brazil Government decided to enter the aviation industry has taken a lot of encouragement policies, including personnel training and development, particularly in terms of talent to do a lot of input in the past decades of development, in terms of policy without any change, which is fundamental .
after training with a lot of talent reserve for the development of new products has laid a solid foundation as a business development must be market-oriented, customer-centric, not the pursuit of what is the most advanced, but the pursuit of what the market needs, it is important to our success that all customer-centric, all market-oriented.
Second, the vision of globalization, but also by the wisdom of developing localized and development.
Moderator: You mentioned the development of localization and internationalization of the big companies are mentioned in localization, as the airline is concerned, the most important foothold in the localization Where?
Kanto element: to the actual needs of the local market to adjust their policies and strategies, including service standards and not merely use a ruler to measure all of the standard, which is very important, or customer-centric.
Moderator: We also see Embraer made in recent years, rapid development, has a unique secret, Mr. Guan Dong Yuan for everyone to answer a lot of difficult, tells us that the future direction of development in China, we are very grateful to Mr. Yuan Kanto taking the time for the interview, the interview ends, thank you, thank you, Mr. Guan Dong Yuan, Thank you friends.
Kanto element: Thank you friends.
related topics: the eighth Zhuhai Air Show